{"id":622,"date":"2025-06-30T16:08:05","date_gmt":"2025-06-30T16:08:05","guid":{"rendered":"http:\/\/www.declareitspiritwear.com\/?p=622"},"modified":"2025-07-02T15:26:16","modified_gmt":"2025-07-02T15:26:16","slug":"team-bds-unveils-new-ceo-and-rebranding-plans","status":"publish","type":"post","link":"http:\/\/www.declareitspiritwear.com\/index.php\/2025\/06\/30\/team-bds-unveils-new-ceo-and-rebranding-plans\/","title":{"rendered":"Team BDS unveils new CEO and rebranding plans"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Image of Team BDS logo projected on to a screen illuminated by lights\" class=\"wp-image-192264 lazyload\" data-src=\"http:\/\/www.declareitspiritwear.com\/wp-content\/uploads\/2025\/06\/team-bds-new-ceo-rebranding-large.jpg\"><figcaption class=\"wp-element-caption\">Image credit: Team BDS<\/figcaption><\/figure>\n<div id=\"esi-paragraph-686544190a1e3\" class=\"esi-paragraph \">\n<p>Swiss esports organisation <strong>Team BDS<\/strong> has appointed a new CEO and plans to undergo a signfiant rebranding.<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190a946\" class=\"esi-paragraph \">\n<p><a href=\"https:\/\/x.com\/TeamBDS\/status\/1939685363728949592\">In a statement posted on June 30th, 2025<\/a>, Team BDS has appointed <strong><a href=\"https:\/\/www.linkedin.com\/in\/alexandre-lopez-34264798\/?originalSubdomain=ch\">Alexandre Lopez<\/a><\/strong> as the organisation&#8217;s new CEO. Lopez spent the last five years as its Head of Strategy and as a Director and Board Member.<\/p>\n<\/p><\/div>\n<div class=\"keep-reading \" id=\"kr-686544190bc29\">\n<div class=\"heading section__title \"><span>Keep Reading<\/span><\/div>\n<ul class=\"d-flex flex-column\">\n<li id=\"post-152194\"><a href=\"https:\/\/esportsinsider.com\/2024\/04\/team-bds-powers-up-with-my-hero-academia-partnership\">Team BDS powers up with My Hero Academia partnership<\/a><\/li>\n<li id=\"post-160495\"><a href=\"https:\/\/esportsinsider.com\/2024\/11\/best-and-worst-esports-rebrands\">Best and worst esports rebrands<\/a><\/li>\n<li id=\"post-159272\"><a href=\"https:\/\/esportsinsider.com\/2024\/10\/mad-lions-koi-lec\">MAD Lions KOI to rebrand to KOI in the LEC<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"esi-paragraph-686544190ccac\" class=\"esi-paragraph \">\n<p>&#8220;This appointment is a unique opportunity,&#8221; said the newly-appointed CEO. <\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190d3ab\" class=\"esi-paragraph \">\n<p>&#8220;The organisation has established itself as a central force in European esports, and I&#8217;m honoured to help write the next chapter of this journey with passion and purpose, both in sport and in society.&#8221;<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190daaf\" class=\"esi-paragraph \">\n<p>In addition to a new CEO, the organisation revealed plans to open a gaming house and headquarters based in Geneva, Switzerland. The headquarters and house aim to be operational by the end of 2025.<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190e18b\" class=\"esi-paragraph \">\n<p>The next chapter for the organisation also includes a rebranding, set to be revealed in the coming months. <strong><a href=\"https:\/\/esportsinsider.com\/2023\/12\/team-bds-kappa-apparel\" target=\"_blank\" rel=\"noreferrer noopener\">Team BDS<\/a><\/strong> says the rebrand will &#8216;better align with its current spirit and future ambitions.&#8217;<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190e8d7\" class=\"esi-paragraph \">\n<p>Finally, the organisation has announced the launch of a nonprofit initiative to promote gaming and esports to younger audiences within hospitals and underprivileged communities.<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-686544190efcc\" class=\"esi-paragraph \">\n<p>&#8220;Gaming has a unique power to bring people together,&#8221; added Lopez. &#8220;We want to harness that power to serve those who need it most.&#8221;<\/p>\n<\/p><\/div>\n<div id=\"esi-heading-686544190f707\" class=\"esi-heading \">\n<h2 class=\"wp-block-heading\"><span id=\"who_is_team_bds-2\">Who Is Team BDS?<\/span><\/h2>\n<\/div>\n<div id=\"esi-paragraph-686544190fdfd\" class=\"esi-paragraph \">\n<p>Founded in 2019, <strong><a href=\"https:\/\/teambds.gg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Team BDS<\/a><\/strong> has become one of the fastest-growing esports organisations in Europe, fielding rosters across a variety of esports titles. <\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-68654419104f4\" class=\"esi-paragraph \">\n<p>The organisation currently competes in Rocket League, Rainbow Six Siege and League of Legends, among others. Notably, Team BDS is part of the LEC, EMEA&#8217;s top-tier League of Legends competition, and has won accolades such as the 2024 RLCS World Championship in Rocket League and the BLAST Major Manchester 2024 in Rainbow Six.<\/p>\n<\/p><\/div>\n<div id=\"esi-paragraph-6865441910bde\" class=\"esi-paragraph \">\n<p>Esports organisations and companies are no strangers to rebranding in order to reflect a new philosophy. In the past 12 months, the likes of <strong><a href=\"https:\/\/esportsinsider.com\/2024\/11\/vspo-completes-hero-esports-rebranding-along-with-visual-update\">Hero Esports<\/a>, <\/strong><a href=\"https:\/\/esportsinsider.com\/2025\/06\/riot-reacts-to-lta-rebrand-discourse-interview\"><strong>the LTA<\/strong> <\/a>and <a href=\"https:\/\/esportsinsider.com\/2024\/10\/mad-lions-koi-lec\"> KOI<\/a> underwent rebranding to mark new chapters in their respective journeys.<\/p>\n<\/p><\/div>\n<p>The post <a href=\"https:\/\/esportsinsider.com\/2025\/06\/team-bds-new-ceo-rebranding\">Team BDS unveils new CEO and rebranding plans<\/a> appeared first on <a href=\"https:\/\/esportsinsider.com\">Esports Insider<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Team BDS Swiss esports organisation Team BDS has appointed a new CEO and plans to undergo a signfiant rebranding. In a statement posted on June 30th, 2025, Team BDS has appointed Alexandre Lopez as the organisation&#8217;s new CEO. Lopez spent the last five years as its Head of Strategy and as a Director and Board Member. Keep Reading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":2,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":625,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/622\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}