{"id":859,"date":"2025-07-23T09:41:04","date_gmt":"2025-07-23T09:41:04","guid":{"rendered":"http:\/\/www.declareitspiritwear.com\/?p=859"},"modified":"2025-07-23T15:15:27","modified_gmt":"2025-07-23T15:15:27","slug":"umamusume-pretty-derby-has-made-horse-girls-cool-for-the-first-time","status":"publish","type":"post","link":"http:\/\/www.declareitspiritwear.com\/index.php\/2025\/07\/23\/umamusume-pretty-derby-has-made-horse-girls-cool-for-the-first-time\/","title":{"rendered":"Umamusume: Pretty Derby has made horse girls cool for the first time"},"content":{"rendered":"

Everywhere I look at the moment, I see Umamusume: Pretty Derby<\/strong>. My favorite streamers are playing it, the ads are all over my Instagram feed, and it\u2019s topping the charts across Android, iOS, and Steam. I\u2019ve known for a while that I would play Umamusume as soon as it released in the West, but I wasn\u2019t expecting this. Why is everyone so obsessed with the silly horse game?<\/p>\n

If, somehow, you\u2019ve never heard of Umamusume: Pretty Derby<\/a>, it\u2019s an idol raising simulation game<\/a> for mobile and PC in which you play as a trainer to \u2018Umamusume\u2019 – the reincarnated spirits of race horses that take the form of humanoid horse girls. If you\u2019re thinking to yourself, \u201cThat\u2019s a bit bizarre,\u201d that\u2019s exactly why I wasn\u2019t expecting this obscure gacha game<\/a> to take off worldwide. To be honest, I also believe that Cygames, the series\u2019 creator and game developer, felt the same, as Umamusume: Pretty Derby launched in Japan four years before the company decided to bring the free mobile game<\/a> to the rest of the world.<\/p>\n

As I mentioned before, I\u2019ve had my eye on this game for a while because I\u2019m in the exact target demographic for it. I already love idols and idol games (yes, the Umamusume are idols as well as race horses), I\u2019ve been meaning to watch the anime series for a while now, and, as a TCG collector and player, I own some of the Shadowverse cards already. It\u2019s not hard to market anthropomorphised horse girls to me, but this level of popularity is unprecedented. At the time of writing, Umamusume: Pretty Derby is the best-selling game on Steam<\/a>, number one in both the free and grossing simulation game charts<\/a> on Android, and in the top five on iOS<\/a>.<\/p>\n

\n\t\t\t\tContinue reading Umamusume: Pretty Derby has made horse girls cool for the first time<\/a>\n\t\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Everywhere I look at the moment, I see Umamusume: Pretty Derby. My favorite streamers are playing it, the ads are all over my Instagram feed, and it\u2019s topping the charts across Android, iOS, and Steam. I\u2019ve known for a while that I would play Umamusume as soon as it released in the West, but I wasn\u2019t expecting this. Why is […]<\/p>\n","protected":false},"author":1,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":1,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":860,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/posts\/859\/revisions\/860"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.declareitspiritwear.com\/index.php\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}