Sonic's new Olympic license sparks hope for return of fan-favorite series

Sonic at the Olympic Games. Certainly has a nice ring to it, wouldn't you say? Well, it just might be a reality as the Blue Blur seals a deal with the International Olympic Committee, resulting in a multi-year Sonic Olympic licensing agreement, and it gives me hope Sonic and pals may take to the track and field in some of the most iconic events to be part of the historic competition.

Dubbed the Five Rings collaboration, you can see the legendary Olympic rings with a Sonic twist, with one of the images showing the hedgehog on what appears to be a snowboard, with the rings below him – the snowboard is what I find to be the most interesting thing here, as the next Winter Olympic Games are in Italy in February 2026. Does this image indicate that a new Sonic game is coming, one that sees popular Sonic characters duke it out for gold medals in winter-based events? I certainly hope so, we haven't had an at the Olympic Winter Games since 2013 for the Sochi 2014 competition.

“The IOC is delighted to unite with SEGA for this exciting new chapter for the Olympic brand, embracing the power of storytelling and innovation to engage audiences globally,” says IOC TMS deputy managing director Elisabeth Allaman. “By combining the universally recognised Olympic rings with the beloved character of Sonic, we are creating fresh opportunities for fans of all ages to experience the spirit of sport and play in new and memorable ways.”

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